Lots of people who are not involved in professional sports need someone who can help them better understand their motivational factors, their values, and what do they need to do to unlock their potential and to achieve the objectives that can make them satisfied and happy. They need someone to assist them in drawing up a plan and pursue it, with the needed consistency and perseverance, to reach their goals. All of these people could use coaching services to their benefit.

The areas in which a coach could be helpful are as many as the human interests – health and well-being, career, hobbies, community service, spirituality, childcare, music, singing, and so on and so on.